Just visited the presentation of PAIRI DAEZA @pairi_daeza , a brand born in 2020, blending Italian craftsmanship with the mystique of ancient Persia.

Created by Iranian sisters Yasaman and Nastaran Rezaee, the brand’s concept revolves around reclaiming suppressed identities and endangered heritage through avant-garde designs.Their collections, crafted in collaboration with marginalized Iranian artisans, merge European fabrics with ancestral Persian techniques.

Yasaman, the creative force, infuses each piece with symbolism, while Nastaran’s business mind drives the brand’s mission of inclusivity and sustainability.

Their versatile collection seamlessly combines mysticism with practicality, blending diverse cultures and a dedication to sustainable practices.