Many individual entrepreneurs who want to develop their businesses often feel lost when it comes to branding. Sometimes they don’t see the necessity of it or even are terrified by the huge amount of things they need to create for a successful business.😰

In my recent mentorship workshop on branding and social media marketing for Women Entrepreneurs programme at Garage48, I noticed an important difference: some women have to focus on personal branding, while others need to design the corporate identity. This difference can significantly impact their approach to social media.📱For those offering services or building their personal brand, the focus should be on showcasing their expertise, personality, and unique value. The social media presence should be authentic and personal, engaging directly with their audience.

💡On the other hand, those running a business or company, even the smallest one, need corporate branding. This involves developing a cohesive visual identity, including logos, brand colors, and a professional tone. The social media should highlight the company’s values, products, and services, maintaining a consistent and polished image.🌟

Understanding the difference is crucial as it guides your content strategy, communication style, and overall image in the digital world. Always consider your branding focus to effectively connect with your audience on social media.