By combining the latest in sustainable fabric innovation with designs inspired by the creative home of the Swedish artists Karin and Carl Larsson, the 2018 H&M Conscious Exclusive collection is a thoroughly modern expression of beautiful craft and powerful femininity.\

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For the first time two new sustainable materials, recycled silver and ECONYL®, a 100% regenerated nylon fibre from fishnets and other nylon waste, are introduced to the collection. Launching on 19 April, the Conscious Exclusive 2018 collection will be available in selected stores worldwide and online at hm.com.

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Handcrafted tapestries and needlework made by Karin, her love for their garden and contrasting characteristics of the rooms in Karin and Carl’s home were the key inspirations for the 2018 Conscious Exclusive collection. They were cleverly translated by the design team into the stunning floral jacquards, abstract embroideries and prints based on specific objects in the house.

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Accessories include delicate yet striking tulip-motif jewellery made from recycled silver, elegant satin slip in shoes made from recycled polyester, beautiful printed scarves in a TENCEL™ blend and a delicate pouch handbag made fully embellished with recycled plastic beads and sequins.

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