Last Monday, I had a great chance to be introduced to Swiss fashion by attending the most spectacular show in Zurich – Mode Suisse. The event took place in Museum für Gestaltung (need to come back there one day), and featured 10 small fashion shows with the showroom presentation. Btw, having a place where designers can expose their best outfits and talk to people, get the feedback after the show was a great idea! Below you’ll find my personal pictures taken during the catwalk, and a small description to every brand presented there.
Vanessa SchindlerVanessa Schindler is a fashion designer based in Switzerland. Winner of the HEAD Master Mercedes-Benz Prize, she showed her latest collection wherein diaphanous layers of fabric were edged with rubbery urethrane, usually used as a means to join materials together, giving garments the movement of exotically coloured underwater creatures.
Julia HeuerJulia Heuer is a brand that is best known for dynamic prints and artisanal, handmade plissé. During her tenure she created unique prints for various fashion houses such as Christian Dior, Comme des Garcons, Calvin Klein and others. Most recently, Heuer was awarded the prestigious Swiss Design Prize in 2016 for her collection Adobe Indigo.
Jaqueline LoekitoJaqueline Loekito label was founded in 2012 after she graduated from University for the Creative Arts, London. Focusing on genderless clothing – sharing clothing from one wardrobe between men and women is her main vision. Red and pink is the main two colour of her collection as she wanted to popularised these colours for both gender. After finishing her Master at the Institute Fashion Design FHNW HGK, she decided to continue working and living in Basel. She has a passion to make Switzerland more colourful and daring.
MourjjanMourjjan explores the essence of femininity: a delicate balance between strong and gentle, fierce and compassionate. Effortless style and luxuriously printed fabrics, bring you into the world of the unexpected, where old meets new, the ordinary becomes extraordinary.SS19 “Deep Sea: Fall into the unknown” From movement to magnetic fields, sounds to invisibility, away from known reality, surrender yourself into the unfamiliarity of a new dimension, feel the freedom to dream, flow & create.
Julia SeemannGraduated in February 2014 at the Institute Of Fashion Design, Academy Of Art And Design Basel, Seemann channeled ’80s and ’90s Swiss counter-culture. Joining workwear, streetwear and a ’90s punk edge with snakeskin fabrics, Seemann harnessed the unrivaled strength of the mythological femme-monster, and gave it the kind of effortlessness you find in an oversize windbreaker.
HEAD GenèveAdeline Rappaz, Miguel M. Salvador
Geneva School of Art and Design (HEAD – Genève) was formed in 2006 from the merger of two art schools, the Ecole supérieure des beaux-arts and the Haute école d’arts appliqués, both over two hundred years old.Adeline Rappaz graduated sewing school in 2010 and acquired a solid foundation of clothing techniques, which became an essential for a designer in order to better understand the clothes and thus better to deconstruct them.The first collection “Remembering a feeling I am about to have” by fashion designer Mendes Salvador Miguel Filipe is about to find its origin in the encounter of a surprised sensation and a re-imagined heritage.
WEER feat. SOL SOL ITO
SOL SOL ITO is the eyewear brand for the cosmopolitan connoisseur. As hip in Tokyo as in Zurich, they specialize in exclusive small series. SOL SOL ITO continues the tradition of premium Swiss understatement: unsurpassed craftmanship, exquisite high-gloss acetate, exchangeable spring-steel arms available in various colours.
WEER elevates basic clothing for men and women, underlining the appeal of simple shapes while only using high-quality fabrics.
Nina YuunThe label NINA YUUN explores a new way of design by seeking alternative forms of expressing feminity in fashion. NINA YUUN designs have a strong focus on experimental patterns conveying messages like relaxed, avant-garde, unexpected, elegant, and casual formality.
Institut Mode -Design, FHNW in BaselJanine Reitmann, Laura Müller, Jana Colic, Stefanie Herbstrith, Lisa Preissle
FHNW Academy of Art and Design, an institution that combines practice-oriented training with forward-looking research and open-mindedness in all respects.In keeping with the leitmotif *Doing Fashion, the Bachelor programme Fashion Design lives and reflects on the practice of design and contemporary everyday culture. The key objective of Doing Fashion is to create alternative spaces in the field of fashion design and to break away from conventional fashion concepts.
YVYIn 2013, YVY was founded in Zurich, Switzerland creating seasonal-independent designs where traditional craftsmanship meets innovation. Current YVY’s BRUT collection was a collaboration with Swarovski.
COLLECTIVE SWALLOW. Showroom presentation
